Kamfanin Apple ya dauki wani mataki na musamman a dabarun sayensa ta hanyar sayen Kamfanin fasahar kere-kere na wucin gadi na Isra'ila Q.aiKamfani ne da ya ƙware a fannin fasaha wanda ke iya fassara ƙananan alamu da fuskokin fuska don yin magana da na'urori ba tare da yin magana da ƙarfi ba. Yarjejeniyar, wacce aka fara bayar da rahotonta ta hanyar wallafe-wallafen kasuwanci daban-daban na ƙasashen duniya, ana kimanta ta a kusa da kusan. 2.000 miliyan daloli, wanda ya sanya shi a matsayin ɗaya daga cikin manyan sayayya a tarihin kamfanin Cupertino na baya-bayan nan.
Sayen ya zo ne a lokacin da rufe gibin a cikin fasahar kere-kere ta wucin gadi Idan aka kwatanta da abokan hamayya kamar Meta, Google, ko OpenAI, waɗanda a cikin 'yan shekarun nan suka kafa saurin mataimaka masu ci gaba, samfuran samarwa, da sabbin na'urori masu alaƙa, haɗa fasahar Q.ai da baiwar ta wakilci gajeriyar hanya ga Apple don hanzarta ci gabanta. ƙarin hanyoyin haɗin yanar gizo na halitta da sirri a cikin kayayyaki kamar belun kunne, gilashin zamani da sauran kayan da ake iya sawa.
Sayen dala miliyan da yawa don cimma nasarar tseren AI
A cewar majiyoyin da kafofin watsa labarai suka ambato kamar su Financial Times y ReutersAdadin cinikin ya kusa 2.000 miliyan daloli, kimanin Yuro biliyan 1.670 a farashin musayar kuɗi na yanzu. Wannan adadi zai sa mallakar Q.ai ya zama dole. Sayen Apple mafi girma na biyu a tarihinsa, wanda ya zo na biyu bayan sayen Beats Electronics a shekarar 2014, wanda darajarsa ta kai kimanin dala biliyan 3.000.
Kamfanin Apple ya tabbatar da yarjejeniyar Kamfanin ya sanar da sayen Q.ai a cikin wata sanarwa ga Reuters, duk da cewa ba tare da fayyace ainihin farashin ba. Duk da cewa yana riƙe da ikonsa na gargajiya a irin waɗannan mu'amala, girman kuɗi da kuma tsarin dabarun Q.ai sun nuna cewa wannan babban jari ne a cikin taswirar samfuransa na shekaru masu zuwa.
A tarihi, kamfanin da Tim Cook ke jagoranta ya guji manyan sayayya kuma ya fi son yin amfani da shi. ɗaukar ƙananan kamfanoni tare da fasahohin zamani na musamman, waɗanda daga nan sai a haɗa su cikin tsarin halittunsu a hankali. Misalan wannan sune siyan kasuwancin modem na Intel akan dala biliyan 1.000 a shekarar 2019, yarjejeniyar da Dialog Semiconductor ta yi a shekarar 2018 (kimanin dala miliyan 600), da kuma siyan kamfanin Isra'ila Anobit a shekarar 2011 akan kusan dala miliyan 500.
A wannan yanayin, kuɗin da ake kashewa don Q.ai ya fi waɗannan ayyukan girma sosai kuma ya zo a cikin mahallin gasa mai ƙarfi don AI da aka yi amfani da ita ga samfuran mabukaciDuk da cewa Meta tana alfahari da gilashin Ray-Ban tare da mataimaki mai hadewa, kuma Google da Snap suna shirya sabbin tsararraki na gilashin wayo, Apple tana caca wani bangare na matsayinta a cikin jerin na'urori na sirri na gaba da ke amfani da basirar wucin gadi.
Aikin ya kuma mayar da martani ga matsin lamba daga wasu masu zuba jari, wadanda ke neman daukar mataki daga Apple. ƙarin matakai masu girma a fannin AIWannan ya bambanta da abokan hamayya waɗanda ke zuba jarin biliyoyin kuɗi a cikin samfura, cibiyoyin bayanai, da dandamalin sabis. Tim Cook ya riga ya nuna cewa kamfanin yana buɗe ga manyan sayayya idan sun taimaka wajen hanzarta manyan fasahohi, kuma Q.ai ya dace da wannan bayanin daidai.
Abin da Q.ai ke yi: ƙananan maganganu da "murya mai shiru" don yin magana da AI
Majiyoyi daban-daban sun bayyana Q.ai a matsayin kamfani na Fasahar wucin gadi da aka yi amfani da ita wajen hoto, sauti da sadarwa ta zamaniKwarewarsa ta ƙunshi fassara siginar fuska mai sauƙi, kamar ƙananan motsin fata ko ƙananan motsin fuska, don gano abin da mutumin yake son faɗi ko yi ba tare da buƙatar su furta kalmomin da ake ji ba.
Haƙƙin mallakar da kamfanin ya yi rijista yana nuna cewa tsarin da ke iya "karatun" yanayin fuska da kuma ƙananan motsin da ke tattare da maganaA kan takarda, wannan fasaha za ta ba da damar samun wani nau'in "murya mai shiru": mai amfani zai iya furta kalmomi ko alamun ba tare da sauti ba, duk da haka na'urar za ta ci gaba da kamawa da fassara umarnin. Ba wai kawai game da gane fuska a tsaye ba ne, amma game da ɗaukar ƙananan bambance-bambancen fuska a koyaushe.
A cewar takardun fasaha da ƙwararrun 'yan jarida suka ambata, waɗannan ci gaban za a tsara su ne don a haɗa su cikin belun kunne, gilashin wayo, da sauran na'urori masu sauƙin ɗaukaA cikin wannan yanayi, hanyar sarrafawa mai ɓoye, wadda ba ta buƙatar yin magana da ƙarfi, za ta iya kawo babban canji: daga aika saƙo a cikin sufuri na jama'a ba tare da kowa ya lura ba, zuwa sarrafa ayyukan kewayawa ko sanarwa tare da alamar da ba za a iya fahimta ba.
Manufar da ke ƙasa ita ce a ba da damar "tattaunawa ba tare da magana ba" tare da AI, layi wanda ya dace da yanayin da ake ciki na haɗakar da ba a iya gani da kuma mahallin da ke ƙara bayyana. Maimakon koyaushe dogara da umarnin murya mai bayyana da bayyane (“Hey siri"), tsarin zai iya haɗa murya, motsin fuska, motsin ido da sauran alamu don fahimtar manufar mai amfani sosai.
Media kamar Financial Times Sun ambaci cewa fasahar Q.ai Yana iya yin nazarin yanayin fuska don fahimtar motsin rai da abubuwan da ke cikin "bayyana cikin shiru"Wannan ba wai kawai yana buɗe ƙofa ga sabbin hanyoyin sarrafawa ba, har ma da inganta hanyoyin samun dama ga mutanen da ke da matsalar magana ko kuma a cikin muhallin da hayaniya ko sirri ke da matsala.
Ya dace da kayan aikin Apple: AirPods, tabarau, da kwamfuta ta sararin samaniya
Zuba jari a Q.ai yana da ma'ana musamman idan aka yi la'akari da kundin tsarin Apple na yanzu da kuma ayyukansa a cikin 'yan shekarun nan. Kamfanin ya sauya... AirPods a cikin ɗaya daga cikin manyan samfuransa, tare da fasalolin soke hayaniya na zamani, yanayin bayyana gaskiya, haɓaka sauti na kwamfuta da ma fassarar da ke kusa da ainihin lokaci wanda AI ke tallafawa.
Bugu da ƙari, Apple ya shiga cikin abin da ake kira "matsalar farashi mai rahusa". lissafin sararin samaniya tare da na'urori kamar Vision Pro, kuma yana ƙarfafa jita-jita tsawon shekaru game da yiwuwar gilashin zamani don amfani da su yau da kullun. A cikin waɗannan yanayi, mu'amala mara hannu da sirri Yana da mahimmanci: ba abu ne mai amfani a koyaushe a dogara da taɓawa ta jiki ko umarnin murya mai ji don sarrafa abin da ke faruwa ba.
Fasahar Q.ai tana bayar da wannan matakin kawai na hanyar sadarwa mara ganuwaƘaramin motsin lebe, ƙaramin magana, ko kuma wata alama mai sauƙi na iya aiki azaman "dannawa" shiru don karɓa, sokewa, ko kiran ayyuka. Misali, a cikin shagon kofi, yana iya zama mafi sauƙin "yin gunaguni" umarni fiye da yin magana da Siri da babbar murya; a cikin jirgin ƙasa, yin magana da umarnin shiru yayin da belun kunne ke fassara shi na iya zama na halitta.
Johny Srouji, babban mataimakin shugaban kamfanin Apple na Hardware Technologies kuma ɗaya daga cikin manyan mutane a cikin ci gaban kamfanin. kamfanonin da ke da lasisin mallakar kamfanoniKamfanin Apple ya bayyana Q.ai a matsayin "kamfani mai ban mamaki, wanda ya fara aiki a sabbin hanyoyi masu kirkire-kirkire na amfani da hotuna da koyon injina." A cikin sanarwar da kamfanin dillancin labarai na Reuters ya ruwaito, Srouji ya jaddada cewa Apple "yana farin cikin samun kamfanin, tare da Aviad a matsayin shugaban kamfanin, kuma ya fi farin ciki da abin da zai faru."
Irin waɗannan maganganu, waɗanda aka fi aunawa zuwa milimita, suna nuna cewa manufar ita ce don haɗa fasahar Q.ai sosai cikin kayan aikin Apple na gaba, wataƙila tare da haɗin gwiwar masu sarrafa na'urorinsa da aka tsara musamman, inda kamfanin ya riga ya gudanar da yawancin ayyukan AI kai tsaye akan na'urar don samun inganci da sirri.
Ƙungiyar da ke bayan Q.ai da abubuwan da suka faru a Isra'ila
Bayan fasaha, Apple kuma yana riƙe da Ƙungiyar da ta kafa Q.aiTawagar, karkashin jagorancin Aviad Maizels, tare da kwararru kamar Yonatan Wexler da Avi Barliya, duk za su shiga Apple, suna karfafa ra'ayin cewa sayen ba wai kawai ya takaita ga mallakar fasaha ba ne, har ma ya hada da kwararrun masu hazaka a fannin hangen nesa na kwamfuta da kuma koyon injina.
Maizels ba sabon shiga cikin tsarin Apple ba ne. Shi ne wanda ya kafa kamfanin. Babban SensePrimeSense, wani kamfani na Isra'ila wanda aka keɓe don fahimtar 3D, wanda Apple ta saya a 2013. Ana ɗaukar fasahar PrimeSense a matsayin ɗaya daga cikin abubuwan da suka taimaka wajen tsara hangen nesa na 3D na Apple. ID ID, tsarin gane fuska wanda ya fara fitowa a kan iPhone X a shekarar 2017 kuma yanzu ya bazu a yawancin kundin adireshin kamfanin.
Wannan misali ya ƙarfafa fassarar cewa Q.ai zai iya bin irin wannan hanyar: aiki a bango har sai an haɗa shi cikin ayyukan yau da kullun na kayayyakin Apple, ba tare da wani kamfani na musamman ba amma yana da tasiri sosai kan yadda ake amfani da na'urori. A wata ma'anar, matsakaicin mai amfani ba zai taɓa ganin sunan Q.ai a cikin talla ba, amma zai fuskanci ingantacciyar hulɗa godiya ga fasaharsa.
A cewar bayanai daga kamfanonin bincike kamar PitchBook, Q.ai ta sami goyon bayan manyan masu zuba jari a duniyar fasahaWaɗannan sun haɗa da GV (wanda a da Google Ventures ne), Kleiner Perkins, da Spark Capital. Wannan haɗin jarin kamfanoni na musamman da kuma mai da hankali kan wata fasaha ta musamman ya ba kamfanin damar ci gaba da kasancewa cikin ƙarancin martabar jama'a yayin da yake ci gaba ta hanyar taswirar fasaha.
Kasancewar Apple a Isra'ila ba sabon abu ba ne. A cikin shekaru goma da suka gabata, kamfanin ya ƙarfafa cibiyoyin bincike da ci gaban fasaha a ƙasar Kuma ta yi sayayya da dama a yankin, duka a fannin ƙwaƙwalwar flash da na'urori masu auna firikwensin zamani. Don haka Q.ai ta shiga jerin ayyukan da ba su da wani tasiri a tsarin kayan aiki da tsaron na'urorin kamfanin.
Tasiri akan Siri, AI mai ƙirƙira, da gasa tare da Meta, Google, da OpenAI
Sayen Q.ai ya zo a layi daya da shirin Apple na bayar da wani tsalle mai inganci a cikin dabarun AITare da shirin yin babban gyara a Siri a ƙarshen wannan shekarar, Bloomberg ta ruwaito cewa kamfanin yana aiki don canza mataimakinsa zuwa na gaskiya chatbot na tattaunawa, wanda ke da ikon ci gaba da tattaunawa ta halitta da kuma fahimtar mahallin, daidai da abin da ChatGPT (OpenAI) ko Gemini (Google) suka riga suka bayar.
A cikin 'yan kwanakin nan, masu sharhi da dama sun nuna cewa Apple Ya faɗi a baya a cikin tseren don ƙirƙirar AIDuk da yake Meta tana haɗa samfuran harshe cikin hanyoyin sadarwar zamantakewa da samfuranta kamar gilashin Ray-Ban, kuma yayin da OpenAI ke bincika na'urorin zahiri don yin hulɗa da ChatGPT - gami da siyan IO, kamfanin da aka haɗa da tsohon mai ƙira na Apple Jony Ive -, kamfanin Cupertino ya ci gaba da kasancewa mai taka tsantsan a cikin sanarwar jama'a.
Tare da sayen Q.ai, Apple yana aika saƙon cewa dabarunsa sun haɗa da... don sarrafa duka ƙwarewar mai amfani da kuma matakin kayan aiki da firikwensin hakan yana sa ya yiwu. Maimakon mayar da hankali kawai kan samfuran AI a cikin gajimare, kamfanin ya ƙarfafa ra'ayin cewa yawancin "hankali" zai kasance a cikin na'urar, tare da goyon bayan kwakwalwan sa da tsarin hulɗar sa waɗanda suka dace da yanayi.
Fasahar sadarwa ta microexpression da kuma fasahar sadarwa ta shiru za su iya dacewa da su. Siri mai ci gabaWannan yana ba da damar, misali, kunna ko sarrafa ayyuka tare da motsin da ba za a iya fahimta ba, gudanar da tattaunawa ta sirri ba tare da kowa ya lura ba, ko daidaita martanin mataimakin ga motsin zuciyar da aka gano a fuskar mai amfani, koyaushe a cikin iyakokin da manufar sirri ta gindaya.
A matakin duniya, cinikin yana ƙarfafa matsayin Apple a cikin ɓangaren na'urorin da za a iya sawa tare da AI mai haɗawaA wannan fanni, hulɗa tana da mahimmanci kamar ƙarfin samfurin. Duk da cewa Meta, Google, da Snap suna yin fare akan tabarau da na'urori masu haɗin kai koyaushe, Apple da alama yana nufin makomar inda basirar wucin gadi ke haɗuwa da muhalli a ɓoye, yana dogara da sigina marasa ganuwa.
Sirri, bayanan fuska, da kuma ƙalubalen al'adu na "na'urar da ke kula da kai"
Ɗaya daga cikin muhimman abubuwan da ke cikin wannan aikin shine yadda sirri da kuma sarrafa bayanan biometricTsarin da ke iya nazarin ƙananan motsin fuska da motsin da ke da alaƙa da magana cikin shiru ba makawa yana haifar da tambayoyi: me ake kamawa, ta yaya ake sarrafa shi, tsawon lokacin da aka adana shi, kuma don wace manufa ake amfani da shi?
Apple ya gina yawancin hotonsa a Turai da sauran yankuna akan jawabi kan kariyar bayanai da sarrafa su a kan na'urarAn tsara fasaloli kamar Face ID da nazarin lafiya akan Apple Watch don hana bayanai masu mahimmanci barin na'urar ko yin hakan ta hanya mai iyaka. Haɗa fasahar Q.ai zai dace da wannan tsarin idan kamfanin yana son kiyaye amincin masu amfani da masu kula da shi.
A kasuwanni kamar Tarayyar Turai, amfani da bayanan biometric da tsarin gane fuska Hukumomi kamar Hukumar Turai da hukumomin kare bayanai na ƙasa suna da iko sosai kuma suna sa ido a kansa. Duk wani ci gaba a cikin hanyoyin sadarwa na fuska zai fuskanci Dokar Kare Bayanai ta Janar (GDPR) da sabon tsarin ƙa'ida na AI, wanda zai iya yin tasiri ga yadda da lokacin da waɗannan fasalulluka suka isa Spain da sauran Turai.
Daga mahangar mai amfani, akwai kuma wani ɓangaren al'adu: ba kowa ne ke jin daɗin ra'ayin cewa na'urorinsu suna nan ba a koyaushe suna fassara motsin zuciyarsu ko maganganunsuA nan, ƙalubalen da Apple zai fuskanta shine gabatar da waɗannan fasalulluka a matsayin kayan aiki masu amfani da zaɓi, wanda zai bayyana abin da aka yi nazari a kai, da kuma irin iko da mutumin yake da shi wajen kunna ko kashe waɗannan fasalulluka.
Idan kamfanin ya sami damar daidaita amfani, bayyana gaskiya da kuma girmama sirriFasahar Q.ai za ta iya zama wani fanni na hulɗa, kusan kamar danna maɓalli ko amfani da umarnin murya, amma ba ta da wani tasiri a cikin yanayi inda hankali yake da mahimmanci. In ba haka ba, za ta iya fuskantar turjiya daga masu amfani da masu kula da harkokin, musamman a Turai, inda ake yawan nuna damuwa ga waɗannan batutuwa.
Sayen kamfanin Q.ai da Apple ta yi, wani kamfani na Isra'ila wanda ke samun goyon bayan manyan kuɗaɗe kuma ya ƙware a karanta ƙananan bayanai da kuma nuna alamun da ba su da kyau, ya nuna babban sauyi a tsarinsa na amfani da basirar wucin gadi: babu sanarwa mai ban mamaki, amma duba da ke sanya shi a matsayin abin da ya dace. mallakar ta ta biyu mafi girma a tarihi Kuma tare da mai da hankali sosai kan na'urorin yau da kullun kamar belun kunne, gilashi, da kayan sawa. Idan haɗin kai ya mutunta buƙatun sirri kuma ya haifar da ƙarin hanyoyin sadarwa na halitta da sirri, da alama cikin 'yan shekaru, yin magana "ba tare da yin magana ba" da iPhone ko AirPods zai zama ruwan dare kamar yadda buɗe wayarku da fuskarku yake a yau.
